A Synthetic Challenge

Every Kiwi Vote Counts

Brand: Every Kiwi Vote Counts

An estimated 1 million New Zealanders live overseas, 700,000 of them in Australia. They are legally entitled to vote in the New Zealand Election but almost none of them do. Only 1 in 10 eligible overseas Kiwis voted in the last election. When asked why, they say it's because voting from overseas is too complicated. The election is 6 weeks away. Your total media budget is NZ$12,000 (roughly 1% of what the official Electoral Commission spends per million voters). Facebook has flagged election advertising for additional restrictions, and all communications must carry Electoral Commission branding. What do you do?

Answer 3 questions about this real award-winning campaign, then see how your marketing instincts compare to 188 synthetic marketing professionals.